Twitter was created in 2006 by a podcasting company called Odeo. Jack Dorsey came up with the initial idea of an SMS service to communicate with a small group. Jack Dorsey is now the CEO of twitter. Its original project code name was twttr, then the named turned into twitter. Jack Dorsey explained the name Twitter as being ‘a short burst of inconsequential information’.

In 2007 twitter became its own company and became popular at the 2007 south by southwest interactive conference. The amounts of tweets went up from 20,000 a day to 60,000. From then on twitter kept growing, they reported 400 million tweets in 2008, the figures kept growing, in 2010 users were tweeting up to 65 million times a day, making it 750 tweets a minute.

Twitters usage increases during big events like the 2010 fifa world cup where football fans tweeted around 3,000 times a second in a 30 second period when a football team scored. The official twitter app was also released in 2010. By 2011 twitter had 100 million active users, the figures kept growing in 2013 and 2014 showing that twitter had over 200 million users sending over 400 million tweets per day.


Twitter usage graph (, 2016)


Twitter is good for talking to new people who are interested in the same things you are because you can simply search a hash tag (#) and find people tweeting about it and engage in a convocation with them through tweeting. It is a good place to keep up with news and what’s happening in the world because you can see what #’s are trending, trending meaning a subject a lot of people are tweeting about. Lots of people use twitter to keep up to date with there favourite celebrity because the celebrity’s often tweet things themselves and post updates of there life.

Pros and Cons

Pros –

  • Easy to use
  • Posts are short
  • Fast way to find out breaking news
  • Easy to promote yourself or a product
  • Keep up with your favourite celebrity’s
  • Its a secure website
  • Connect with new people who have similar interests
  • You can post photos and videos
  • Available on phone and computer

Cons –

  • Limited to 140 characters per tweet
  • You can only direct message people who follow you
  • You can only post 4 pictures at a time
  • Because there’s so many posts your post can get lost easily
  • Your posts can be seen by anyone




Kevin Systrom is the CEO and co founder of Instagram started in 2009 on a project called Burbn a location based gaming and social networking site, he got $50,000 seed funding while working on his project Burbn. Mike Krieger then joined the Burbn team and they realised that Burbn had become to similar to Foursquare so they decided to focus Burbn on photo-sharing. Josh Riedel joined he company and  the name Instagram was formed. The name Instagram comes form a mixture of instant camera and telegram.

Instagram was first made for the iPhone 4 because apples iPhone had a high-quality. The first version of the app was very simple and had a dedicated camera feature, photo filters and basic sharing buttons.  On the 6th of October 2010 Instagram was launched. Instagram blew up very quickly, by December 12th they had 1 million users. January 2011 they added hast tags to help users discover other people using the app, they then added more photo editing features.

By this Instagram was worth around $25 million. In 2012 Instagram was released on to Android and was downloaded more than 1 million time in one day and in three months of it being released it was rated over 1 million times being only the 5th app to reach that. Facebook made an offer to perchance Instagram for around $1 billion, but keep the company independently managed and September 2012 Facebook officially owned Instagram.

After this Instagram just grew even more. They added more features to help you edit your pictures and more filters. They then added tagging and videos. They now have lots of different features including adverts, direct messages and putting locations on posts. Last they added ‘Instagram stories’ and being able to zoom in on photos. They now have over 400 million users.


Instagram is good for instantly sharing pictures with your friends. It is also good if you are a company or a product and want to get your idea out there because just like twitter they use hash tags. It is also good for seeing the latest fashion trends and the latest news on pretty much anything. Lots of famous people have Instagram so it is also a good way to keep up with them.

Pros and Cons

Pros –

  • Easy and quick way to share photos with your friends
  • Good tools for editing your photos
  • Easy to use app
  • Privacy is very good, if your account is on private it is impossible for anyone who doesn’t follow you to see your posts

Cons –

  • The web version is hard to use
  • You cannot choose the privacy for each photo only for all your posts
  • The location tagging could be dangerous if used by minors
  • You can search anything and see anything, and you can see inappropriate things very easily.


Snapchat was created by  Evan Spiegel, Bobby Murphy, and Reggie Brown and they were all students from Stanford University. It was originally called Picaboo, and was created for one of there college projects. The original idea was a selfie app to allow users to share images that are short lived and deleted after a short amount of time to show the natural flow of interaction.






Twitter (no date) Available at: (Accessed: 3 January 2017). 4th jan 4th jan 4 jan 4 jan 4 jan 13 jan 13 jan